TV advertising can be done in one of two ways: local businesses can either buy TV on a local network (like NBC or CBS), or it can buy Spot Cable. Spot Cable allows you to place ads locally on top "niche" TV shows, like Top Chef or Storage Wars. Businesses can also find out what local events the station sponsors and tie-in with them to gain greater exposure.
Members of the Marketing Exchange can view all of the TV stations in their area; if you would like to learn more about Cable TV advertising, you should contact your local cable provider. Click on the video below to get started with TV advertising.